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Project:

SpinX Games x IGT Shoot

Project Overview

This commercial production was developed to create a dynamic library of video assets for SpinX Games, a leading social casino game developer, in partnership with IGT, a prominent gaming technology company. The objective was to promote officially licensed casino-style mobile games including Cash Rally, Jackpot Crush, and Cash Club. Our team handled full casting, directing, and live-action production, ensuring brand-compliant content with cinematic polish.

The shoot covered over 30 distinct slot machine themes, and captured multiple commercial formats, ranging from demo displays and cinematic gameplay to social-style verticals with actors reacting to big wins. All content was shot in 4K resolution with stabilizers, multiple frame sizes, and dual-day setups.

Services Rendered

  • Casting: Managed the casting process to select talent that embodies the vibrant and dynamic spirit of SpinX Games' brand.
  • Direction: Provided comprehensive direction to ensure performances aligned with the creative vision and brand messaging.
  • Filming: Executed a professional shoot utilizing high-quality equipment and techniques to capture compelling visuals.
    • 32+ product demos across slot themes
    • 6 cinematic walkthroughs
    • 12 excited reaction shorts
    • 14 gameplay capture segments
    • 10+ skit-based commercials

    Tags

    Commercial
    Social Media Videos
    B-Roll
    Content Creation

    Date

    April 4, 2024