Like every other sector, car dealerships have also migrated to digital platforms to attract and persuade customers. Sure, there could still be gigantic hoardings and repetitive radio ads but most car dealers know that social media marketing is the right tactic to reach their customers. Wondering why?
Social media is where auto customers are
Before we get to why GM, Ford, Toyota, and Chevrolet dealerships should outsource their social media marketing to a local Las Vegas agency, let’s first address why they need to take the platforms seriously. To put it simply, that’s where the potential buyers are.
- 68% of service customers and 75% of car buyers rely on internet search including review sites and social media to select their auto dealer.
- More than 65% of potential car buyers and owners click on Facebook/Instagram ads.
- Car buyers now spend 65% more time watching test drive videos on YouTube.
Just because social media marketing is important for auto dealerships doesn’t mean you’ve to do it alone. Here’s why it makes sense to outsource it to a local Las Vegas agency.
You can generate more leads
A local agency will help you generate more leads through social media marketing. They would have the necessary audience segmentation and analytics tools to increase brand awareness and encourage prospective buyers and car owners to get in touch with you.
You can save money
If you do it yourself, you would have to hire a digital marketing expert and designers. After that, there is the cost of marketing software. An agency would have all the experts and tech stack that you need. This will considerably reduce your ad spend while increasing its effectiveness.
You can create multimedia content
In-house social media management will limit the kind of content you can put out. When you outsource content creation to an agency, you can expect social media posts that will contain images, videos, contests, polls, behind-the-scenes footage, tutorials, etc.
You can increase your audience engagement
If users don’t get immediate responses to their queries on Facebook, Instagram, or TikTok, they will go to any of your competitors. A social media agency comes with dedicated resources to respond to your followers’ questions and increase audience engagement.
In short
To save money, improve efficiency, and increase lead generation and conversion, the right strategy is to outsource your social media marketing to a local Las Vegas agency.
